Category: Business tips

How to run your business around your family (without going around the twist)

How to run your business around your family (without going around the twist)

Let’s face it, whilst we love our kids to the moon and back (most of the time), achieving anything else when you have them can be astonishingly complicated and bloody hard work. The difficulties are different depending on how old they are, whether it’s sleep times and sleepless nights, term times and parent evenings, or late nights, exams and hormones.

And your own business can feel like “your baby” too – it takes just as much time, effort, hard work and love to make it succeed. And it can be just as rewarding. And it doesn’t usually answer back. Or leave a trail of devastation wherever it’s been.

So I asked our members who are all pretty adept at living the dream of juggling both motherhood and running their business what their Numero Uno Top Tip for making it all work is. Here’s how they responded…

Tip 1 | Be present

When you’re at work, BE at work, and when you’re with your kids, BE with your kids. Don’t mix the two but be fully present in whatever you’re doing and focus on the task in hand. It does take practice though! This was a popular tip coming from both Melinda King Brecheisen of Anchor to your Strengths and Sophie Playford of Sophie Playford Reflexology.

Tip 2 | Work around your kids – they take priority

Remember why you started your business in the first place? There’s a fair chance it was probably so that you could be around to be more involved in your children’s lives as they grow up, and to have the flexibility to alter your working hours as needed. It’s very easy to forget that though sometimes. So interior designer Nicky Percival‘s tip is to give them your full attention when they’re there, and your work your full attention when they’re at school / in bed etc.  Sounds easy enough in theory doesn’t it, but the reality can be tricky. So here’s some ideas for how to do that…

Tip 3 | Create clear boundaries

Fleur McCrone of Fine Styling finds it’s vital to create really clear boundaries around work time and home time, especially if you work a lot from home. Otherwise it can start to feel like you are working all the time and not really giving your family as much attention as you’d like to, or vice versa getting frustrated when you are trying to work and the children need you. 

Tip 4 | Have dedicated working hours

Do any of us have enough hours in the day? Almost certainly not! But just as you would do if you were employed, it’s important to define what your working hours are.  Obviously there needs to be flexibility around this sometimes, but it makes a difference if you at least know what your working hours should be.

Your working hours will almost certainly depend on the ages of your children and what stages they’re at, and that will change as your children grow up. For example, Becky Randall of Health & Wellbeing Live has older children so she works during the day when they’re at school but finds that school holidays can present a problem. To manage that she blocks out days out and organises trips to spend quality time with them, then works late into the evening to make up the time.

Alex Thurman of Feed the Brood has younger children and said don’t underestimate the power of evenings – working a couple of hours in the evening 3 nights a week is the equivalent to a short day! 

Tip 5 | Structure your day

Lots of people find it really helps if they structure their day, but used different ways to do that. Here are some examples:

  • 45/15 Kizzie Nicholson of Social Fireworks uses a 45-minutes-on-15-minutes-off rule when it comes to work and using an alarm clock to do it. So she spends 45 minutes of focused working time, then 15 minutes doing something completely different e.g. wash, tidy.  This not only helps her get stuff done, but it clears her head too. I find that the great ideas and flashes of inspiration often come when I’m having “down time” and doing something totally unrelated. 
  • Monthly view Naomi Buff of Naomi’s Kitchen prints out a monthly view of the month ahead and finds it a great visual tool. She starts by crossing through school holidays and events, then schedules self care (exercise, food shopping/food prep/time with friends or family/personal appointments) leaving her with a clear picture of unstressed work time. 
  • Get up an hour earlier Christie Fogden of Woolly Pebbles has got into the habit of getting up an hour earlier than I used. This helps her get the time she needs to prepare for the day, do yoga, have some quiet time, catch up on emails etc. all before the girls get up. Then she feels focused and has worked out what each part of the day will be used for.
  • Half day blocks Philippa Porter of The Cooking Apple splits her time into half-day blocks as she finds that it’s unrealistic to have a whole work day without other chores or the need/want to put the children first.  She sets aside tasks that can be completed in that time and schedules what she’ll do with the next block, working backwards from her deadline. She also says she’s tried hard to give up ‘faffing time’ (social media included) as it was a killer!

Tip 6 | Set aside a daily time just to be with your children

Christine Sharman of Babyprints Tunbridge Wells commented that when you’re working from home it’s so easy to be busy doing something all the time, so to at least try to stop working for half an hour when they come home from school to connect and ask about their day. Dr Christine Or also makes a point of giving them some one on one time after dinner.

Tip 7 | Reset yourself

Janet Penny of Hushabye Photography said that she heard a great piece of advice from a fellow mum, who said, take a moment to breath and reset your brain when transitioning from a mum task to a work task. 

Tip 8 | Have a dedicated workspace 

Most of us work from home and it’s all too easy to “just check emails” or “quickly finish something”, and all of a sudden an hour has passed and you’re back at work. Having a dedicated workspace is not always possible but really helps with those boundaries and means you can shut the door when you’re not “at work”. If you don’t have a separate room, at least try and have a desk in a corner somewhere and even put a pretty tablecloth over the top of everything when you’re closed if you need to. And don’t forget to leave your phone in there too out of working hours. 

Another idea is to use a workspace outside the home – whether that’s a cafe with great wifi or a dedicated shared workspace or hotdesk centre. For example Fego in Sevenoaks has a part of their restaurant set aside for business owners to use during the daytime.  

Tip 9 | Use support where it’s available

Having family around to help out is obviously a huge bonus as it means you can be a bit more flexible and don’t always need to fit in all of your business activities between school or nursery hours. However, not all of us are lucky enough to have family living locally (which, personally speaking was my own fault for moving away before the benefit of hindsight!). Claire Williamson of Little Olives Photography suggested making full use of the facilities that are available e.g. before and after school club helps. Of course, having a support network of friends/relatives/other mums that you can call on and reciprocate with is irreplaceable and can help take the stress off those days when you just need to be somewhere else. And if all else fails, get a nanny! (Hazel of Eastgreen Childcare can help you with that). 

Yoga instructor Lucy Holland recommends giving your older kids and teenagers responsibilities. They are perfectly capable of taking public transport, cooking, laundry, dog care etc. Their independence helps them and gives you more time for business and self-care. 

Tip 10 | Use tech and tools to make life easier

Fran Boorman recommended getting an amazing hands free kit so you can make calls whilst emptying the dishwasher! And Kizzie Nicholson of Social Fireworks suggested using Google Assistant to help get tasks done via mobile – calls, texts, emails.

Tip 11 | Plan plan plan and then plan some more

Use whatever tool works for you, whether that’s Google Assistant or a bullet journal. Alex of Feed the Brood says to remember to plan the non-work things too – meal planning for the week ahead helps you plan in advance for the the busier and quieter days and means you’re less likely to feed your kids pizza and beans on toast, avoiding mama-guilt too. 

Tip 12 | Take care of yourself

You’ve heard the saying “you can’t pour from an empty pot” – it’s true you know! Hypnotherapist Anne Bayati reminded us that it’s so easy when running a business and a home/family to put your own personal quality time after everything else. You may not even let yourself have any time just for you. But to be able to be at your best, as a business woman and mum, you need to schedule in some self care. 

Create a morning ritual which includes gratitude as this is also proven to increase productivity.

Tip 13 | And finally… Ditch the guilt and remember that you’re setting your kids an amazing example

Guilt often plays a big part in being a working mum but you have to remember what a great example you’re showing your children – an independent, hard working, innovative entrepreneur is a great role model . Thanks for the reminder Janet Penny of Hushabye Photography!

Final note

I hope you enjoyed our little pearls of wisdom. If you’d like to find out more about S+TW Mums in Business and maybe come along to one of our events please click here. New faces are very welcome and we’d really love to have you there. 

 

PR – What it really is and how to do it yourself for your business

PR – What it really is and how to do it yourself for your business

Claire Witz and Islay O'HaraWe would all like our businesses to be featured in the media, right? (Unless we’ve done something scandalous of course!).  Actually achieving however, that is another matter, and a lot of us struggle to make it happen.  So at this month’s Sevenoaks Mums in Business Meeting I invited along super-experienced PR specialist Islay O’Hara to share her expertise and give us a few tips.

I met Islay last year on a public speaking course with Aly Harrold and even in our practice talks on the course her knowledge shone through, so I knew she’d be the perfect person to help us, and she was indeed, fabulous!  Here’s a snapshot of some of the knowledge and advice she shared with us…

So to start with, what actually is PR?

PR is fundamentally about stories, relationships and making magic happen by educating, influencing and motivating your target to act and think in a favourable way about you and your products. It’s at the far right hand of the selling spectrum in that it’s a more subtle approach to encouraging people to buy things, often by using a 3rd person to talk about you/your business through “earned media” (as opposed to “paid media or advertising”).

 It uses some sort of story that’s of interest to the readers/viewers, who are ideally a huuuuuuuuuuge crowd of your target “avatar”. 

How to do your own PR for small businesses. Sevenoaks and Tunbridge Wells Mums in Business

Some of the goals of PR are:

  • To talk to your either target audience OR the people that influence them, as if they’re in the room with you
  • To tell them them a story that interests them and/or they can relate to
  • To give them something that answers their wants, needs or desires.

There are lots of forms of PR, you’re probably doing some of them already e.g. networking, social media etc.

PR isn’t a quick thing either, it takes a lot of planning and a proper strategy to make it work well.  More on that later.

“It takes a long time to be an overnight sensation”

How to do your own PR for small businesses. Sevenoaks and Tunbridge Wells Mums in Business

What makes a good story?

A good story is not about you and what you want to tell people, but about what they want to hear. So your story needs to resonate with your target avatar on an emotional level in order to have an effect and influence them. It doesn’t need to be in words either, for example it could be an image, a testimonial or a quote.

So basically, a piece in the media just profiling you or your business, or a picture of your products, probably isn’t a story unless you’re very fortunate to have a really fascinating journey that people are interested in hearing about. 

“If you look at your story and ask yourself ‘so what?’ without a great answer, the story isn’t strong enough.”

So how do you find a story interesting enough to get in the media? Well, there are two main approaches to doing this:

1. A standalone story A standalone story in it’s own right – what it’s about really depends on what your audience is actually interested in. It could be you’ve noticed a new trend, an emotional story, something related to e.g. how you’re helping the environment, that you’ve created x jobs and how that will help the local economy, something to do with a charity or helping people, that sort of thing. Have a think about what would interest your audience and how you could tap into that to benefit them.

2. Newsjacking This means tapping into something that’s come up in the media that you can comment on or relate to in some way. For example phoning in to be a contributor on a radio show. One of our members Anne Bayati is contributing to an article about hypnobirthing because Kate Middleton will be using it – often if a celebrity is doing something it becomes news. Something to be aware of though, to newsjack you need to be extra quick to jump on this and respond. 

3. Journo Requests When journalists are looking for someone to comment on a story they often post it on Twitter using the hashtags #journorequest or #prrequest. So keep an eye on them and be ready to respond quickly.

How to do your own PR for small businesses. Sevenoaks and Tunbridge Wells Mums in BusinessHow to choose your media and find the journalists

1. Choose your media The first step is to research and decide on which publications / media channels your ideal customers are using so that you can narrow down the list. To give an exaggerated illustration, there’s little value in having a piece in the Racing Times if you’re target audience is mums with young babies. But mostly, aim for the best quality form of media you can for your audience.

2. Buy and examine every inch of that media If it’s a magazine for example, read every inch of it. What sections do they have, what is the content and writing style of them? Who are the editors for each section? The more you know all these things, the more effectively you can pitch a story that fits into it.

3. Get to know the journalists and editors Magazines will typically have a page at the front which lists the different editors for various elements. Most of them are on Twitter, so follow and start to comment and build links so that they will hopefully recognise you when you email them.   

How to do your own PR for small businesses. Sevenoaks and Tunbridge Wells Mums in Business

How to pitch your story to editors and journalists

There are two kinds of pitches:

  1. A press release – this is usually news / topical related or newsjacking
  2. A pitch – this is for your story and is effectively asking them if they’d like to publish it.

Editors and journalists often receive hundreds of pitches every day, so it’s important to try not to get lost in their inbox by:

  • using a punchy headline
  • giving a 10-15 word synopsis of the article (the length of a tweet)
  • telling them briefly who is going to write it and why you’re qualified to do so
  • Not writing the actual story before you hear back from them so that you can ask for their editorial guidelines i.e. word-count, image size and resolution, submission deadline etc. before starting work.

Timing

Timing is often crucial with the media so it’s worth making a strategy well in advance so that you don’t miss the boat. 

One of the key things to remember is that editors and journalists are super-busy people working to tight deadlines. So don’t send your pitch on days they are going to press as they’ll almost certainly be too busy to notice your email. You can often find out which days are best to send them by phoning the publication’s main switchboard.

Also bear in mind that the press is often working towards seasonal events a very long time in advance. For example, Christmas features are typically written 6 months in advance in the national press, or 3 months in the local press.

If you get featured in the press, what then?

Make the most of it! If you have relevant coverage, put it on your website “as featured in…” Tweet about it, post about it, and don’t forget to get in touch with the editor or journalist to say thank you. The stronger links you can make with them, the better. 

How to find out more

If you’d like to find out more about Islay O’Hara and how she can help you, you can find her at Website | Instagram | Twitter | LinkedIn

And if you’d like more information about our meetings and networking events and to see what’s planned for future talks, visit the events page of our website.

Top 10 Tips for Blogging for Business (and how to make money from it)

Top 10 Tips for Blogging for Business (and how to make money from it)

A few years back Al Ferguson, a teacher from my children’s school (Mr Ferguson has he was known then!) set up his own blog called The Dad Network. It all started after he and his wife Jen went through the awfulness of having a miscarriage on their wedding day and he discovered there was very little information or support for dads in these circumstances.

Over the past four years, and several more miscarriages later, The Dad Network has gone from strength to strength…

  • a really comprehensive blog with lots of information specifically aimed at dads
  • over 50,000 likers on Facebook
  • a busy Youtube channel
  • viral photos in the media (you’ve almost certainly seen the baby poo one >>>)
  • appearances on breakfast TV
  • a multitude of big name brands have paid him to sponsor and for him to write reviews of their products
  • Heck, Peter Andre has even been to tea at their house!

I think it’s fair to say that Al has made a big success of blogging. So much so that 2 years ago he even left teaching to do it full-time. 

Al Ferguson of the Dad Network with baby poo

So Al was definitely the right person to ask for some guidance and tips about how to blog, and how to make money from it, and I asked him to come along to share his expertise and experiences with us at our Tunbridge Wells Mums in Business meeting.

Al covered a lot of incredibly useful information, too much to cover here, but here are his Top 10 Tips for business blogging and how to make money from it…

Tip 1 – Find your niche and become an influencer

Find your niche and narrow your audience to help you focus, blog about relevant content and become their “go to” expert. “Influencer” is definitely the buzz-word of the moment, suddenly it seems to be everywhere – by providing relevant and interesting content to your audience it’s very likely that you’ll influence their behaviour or opinion in some way – whether that’s what they do, where they go, what they buy.

Tip 2 – Apply your brand consistently 

Make sure you apply your brand to your blogging for consistency – not just your logo but your values, to set it apart from the competition and help people know what to expect from you so that they keep coming back.

Tip 3 – Publish your blogs at regular intervals

Publish your blogs at regular intervals, whether that’s 9 a.m. on the 1st day of each month, or 5pm every Friday. That way your followers will come to know what to expect, and the giant robot that is Google will get into the habit of sweeping your website more regularly too. 

Tip 4 – Capture your readers’ email addresses

Capture email addresses of your followers using sign up to integrate with e.g. Mailchimp (a note from me, make sure you comply with the new GDPR data protection rules when you’re doing this). It makes you a more valuable prospect to sponsors and advertisers and helps keep bringing people back to your website. 

Tip 5 – Use WordPress and Yoast

Al recommends using WordPress as a platform because there is a plugin available for pretty much anything you want to do on your blog. Make sure you add Yoast plugin to make sure that search engines help people find your content.

Tip 6 – Getting paid

Lots of companies will pay to have their products or services promoted to your followers in some way – whether that’s by advertising them or reviewing them on your blog, or simply mentioning them positively in a post about something else (e.g. a yoga teacher mentioning their favourite kind of yoga mat in a blog).

Payment might take the form of hard cash or a free product for you to review (or a combination of the two). Find out what a company’s marketing budget is BEFORE you tell them how much you will charge – they may well be prepared to pay a lot more that you were planning to ask for!

Tip 7 – Social media

Probably an obvious one, but worth saying anyway – use social media to reach your audience and promote your blog, The right platform will depend on your niche and where your audience is most likely to be.

Tip 8 – Revenue streams

Monetising your blog doesn’t happen quickly and will take time. There are two key revenue streams to help you monetise your blog, Business to Consumer (B2C) and Business to Business (B2B), with different opportunities to monetise them as follows:

  1. B2C – through things like selling products, private member areas with tutorials etc
  2. B2B – through things like affiliate marketing, ad space, product reviews, sponsored articles, advertorial, freelance writing, email marketing, sponsored videos and social media exposure

Tip 9 – Media kit

Add a media kit to your website explaining your reach and the options available. This tends to be put in the footer of your website but sometimes is more obvious in the menu bar. 

Tip 10 – Forward planning

Don’t forget to forward plan and have a sales strategy in place early on – for example be planning your Christmas gift guide really early so that you can contact potential sponsors well in advance. 

How to find out more

So thanks Al, you left a room full of women busting with ideas and inspiration, and we can’t wait to put it all into practice. If you’d like to find out more about our meetings and see what’s planned for future talks, visit the events page of our website.